A few days ago we saw how the hailstorm covered the streets of Delhi NCR, and it looked like it had snowed in Manali. This only went on to emphasise how climate change was real, and there is a dire need for sustainable development.

In a Press Release this Monday, Zomato’s food delivery CEO Mohit Gupta reiterated the same saying, “Climate change and environmental challenges are an inalienable reality of the future.”

Keeping this in mind, the food tech giant has recently launched bicycle delivery services with the aim of peddling the future towards sustainable mobility.

It is a well thought out step that is to benefit the society, company, and the startup ecosystem from all angles. How? Let’s take a look at the society angle first.

Environment, foodies & rider friendly

On average, Zomato does about a million orders a day, and the distance traveled is 4.4 kms on each trip. With short distance deliveries by cycles – both mechanical and electrical – pollution reduces significantly, in terms of carbon footprint and noise, in turn, reducing environmental damage.

For the willing riders, this will result in better health, easier navigation in streets and narrow lanes, they will not have to get stuck in traffic, and will face no parking issues as well. These riders, along with a bicycle, will also receive an ergonomic delivery bag, diligent training, and education in on road safety norms at the Zomato Rider University.

Most importantly, it creates an employment opportunity for a large part of the population that doesn’t have a driving license.

Since this service is only applicable on last mile delivery, where orders to be delivered within an average of 2.5 km radius, this means speedier delivery by an efficient delivery fleet.

Profit & startup friendly

When it comes to the company, Zomato has entered into the partnership with several startups operating in the cycling segment like Mobycy, e-HIRAN, Yulu, TNT, and Zoomcar’s PEDL to provide cycles to the fleet.

This, for one, means lower investment in gathering the required number of cycles for the riders, plus a reduction in fuel costs. The cost of training the riders is one time. Further, what the company loses in paying these new set of riders, it shall make up in the reduced fuel costs and the expected increase in scale.

The hike in the volume of order numbers is slated to increase with the increased efficiency, farther reach into the crowded spaces of cities, and the ongoing hefty discounts.

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