Our India is the world toughest smartphone market; you can just ask the Apple. Apart from that Chinese manufacturer OnePlus has found a path to success in the country which is having more than 1.3 billion.
OnePlus CEO and Co-founder, Pete Lau describes it, OnePlus targeted younger users with the affordable and stylish Android phones. Rather than just plastering with the ads and shops, student ambassadors to promote the Shenzhen based products of the company. OnePlus also sponsors the cricket games, breaking a no advertising pledge it has some other places.
“The premium smartphone segment may be small, but buying power among young Indians is surging and will create a huge opportunity by 2020,” Lau, 43, said in an interview. “We have a standard product across the globe, we don’t do a sub-$100 category for India. Lower-tier products require compromises that we are unwilling to make.”
This year OnePlus also introduces a single new smartphone which is totally covered by a premium chips. Materials and screens. The phone cause a Buzz on the Android forums at the time of release. India is the world third largest smartphone market after China and US, and will almost going to have 500 million users by the year 2022 as compared to 337 million this year according to a report. Success has been come up from the Apple which has forced out three top sales executives in the month of June as it seeks to overhaul its operations in the country.
The starting price of the Phone in dollars OnePlus 5 Rs 28,000, OnePlus 6 Rs 35,000, iPhone 8 Rs 68,000, iPhone X Rs 95,000.
“OnePlus’s strategy of packing the best specs into their phones and offering the most competitive price seems to have helped,” said Rushabh Doshi, a research manager at Canalys. “Its pricing strategy has appealed to the cost-conscious and flagship-aspiring consumers in India who want to own the ‘best’ smartphone in the market but at a competitive cost.”
“We try not to be overly distracted by what’s going on in the market or our competition,” said Lau, who started as a hardware engineer at China’s Oppo, another smartphone maker that’s pushing aggressively into India. Another rival, Xiaomi, recently held an initial public offering as it seeks to expand abroad. Asked whether OnePlus was ready to do the same, Lau said, “We don’t need funds and I’m not looking to retire – I have at least 30 years ahead of me.”
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