Grofers is a hyper-local logistics company which provides an e-commerce platform for daily shopping. The platform enables its customers to shop from their favorite merchants in their neighborhood and provides them with a delivery at their doorstep by connecting the merchants to the consumers from their neighborhood, Grofers attempts to make the local shopping experience easy and pleasant. They help deliver a range of more than 20,000 products spread across various categories which include Grocery, Bakery Items, Flowers, Fruits & Vegetables, Meats, Personal and Baby Care Products, Pet Care Items, Electronic Accessories & etc.
“What is Grofers” ?
It was founded on 27 December 2013 by Albinder Dhindsa and Saurabh Kumar.
How do organisations cope when they undertake explosive growth journeys? What happens within a startup that is just getting off the ground? Can this kind of initial growth really be planned and managed? Importantly, how does one define and evolve a culture that is specific to the organisation during such periods of chaos that would perhaps make the difference between a successful startup and an also-ran?
Grofers is not just helping the customers but also the local merchants, by increasing the customers to the stores, without the shopkeeper having to engage more sales people to handle the orders and engage customers , and a definite increase in the revenue.
The 33-year-old young man Albinder Dhindsa is Co founder & CEO of Grofers.com.
Founder : “Albinder Dhindsa”
Albinder is from Patiala in Punjab. He did his engineering from IIT Delhi and worked as transportation analyst at URS Company in America. Then he pursued his MBA, left his job, and came back to India. He started working with Zomato.com. He happened to meet Saurabh Kumar while working with Cambridge Systematic and kept in touch with him since then, but with absolutely no intentions of any entrepreneurial motive.
Albinder & Saurabh saw a huge gap in the logistics or rather the delivery industry and could sense a huge untapped opportunity. They saw that most of the transactions between the consumers and merchants in the hyper-local space were still very unorganized. Hence, they quickly began ideating on building a platform that could prove to be a win-win for all and would also fill the gap. And after laying the foundation for their start-up, they first started – Onenumberin 2013.
Its Started :
To be able to meet the delivery time, Grofers has built multiple stations across all the cities they hold presence in. So whenever a customer places an order, it goes to the merchant as well as to the relevant station, then somebody from the nearest station picks up the order from the merchant and delivers it to the customer.
Grofers was primarily born to solve a very basic problem we have to go to the nearby store for daily needs. The word began to spread and in a matter of few months, things began to escalate very quickly and they started seeing a lot of traction from local merchants and were now closing roughly 500 deliveries a day. This was also a clear intimation that they were doing the right thing, but this also meant that they had to learn to scale very quickly.
Growth of Grofers :
Grofers also acquired My Green Box, which was a NCR based grocery delivery mobile app. The current employee number at Grofers is around 3300 and its hiring. Within three months of starting up, they had reached to a stage where they were processing orders worth Rs. 8 lakhs. And by the end of the year, to make it more convenient for its customers to order, the company also came out with its mobile application.
After such humongous developments in such a short time, today, when we look at their market position; Grofers has been grown on to be valued at $115 million at that time. It was basically a one-stop solution for customer’s local delivery needs.Even though they had restaurants on board, but still they saw that 90% of their orders were coming from groceries and pharmacies. Taking a cue from this, they decided to focus on only these two, quickly pivoted their model and also re branded themselves as Grofers – a hyper- local logistics company.
Market Value & Funding :
It all began when Albinder was in the US & than;
- Seed funding of $0.5 Million from Deepinder Goyal, Founder of Zomato and Sequoia Capital in December 2014.
- Series A funding : $10 Million from Sequoia Capital and Tiger Global in February 2015
- Series B funding : $35 Million from Sequoia Capital and Tiger Global in April 2015
- Latest funding of $36 Million from Sequoia Capital , Tiger Global and Yuri Milner a in July 2015.
- In early 2016, Grofers reduced its workforce by ten percent and reduced its operations from 26 cities to 17 cities.
Revenue = ₹650.00 crore (US$100 million) (2017).
- Grofers was named one of the top 10 start-up’s in Delhi by YourStory.com (2014)
- Listed amongst the top 10 promising Gurgaon-based start-up’s in 2014 by IndianWeb2.com.
Grofers already has almost a pan –India presence today with it being already established in 27 cities (Ludhiana,Chandigarh,Delhi, Noida, Gurgaon, Jaipur, Bhopal, Ahmedabad, Vadodara, Rajkot,Indore, Surat, Mumbai, Pune, Nashik, Mysuru, Coimbatore, Kochi, Chennai, Bengaluru, Vishakhapatman, Hyderabad, Nagpur, Bhubaneshwar, Kolkata, Kanpur, Lucknow, Agra) and scaling up continuously to more. The company claims to have a user base growing at 400% , more than 700000+ downloads of their mobile app and around 4,000 transactions everyday.
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